TASB Celebrates 75th Anniversary with Launch of New Brand and Website
Austin— The Texas Association of School Boards unveiled a new brand today to coincide with the celebration of its 75th anniversary and the debut of its revamped website. The new brand features three distinct colors – yellow, blue, and gray – that symbolize the cohesive groups that work together in their commitment to Texas public education.
“Our new brand reflects our members’ unified voice in support of public education,” said TASB President Armando Rodriguez, a Canutillo ISD trustee. “And each element of our logo symbolizes a vital part of our Texas public school family, with the center star inspired by the 5.4 million Texas schoolchildren across our diverse state.”
The brand was designed to translate seamlessly to the new tasb.org, which launched today with a simplified design, improved navigation, personalized member dashboard, and refreshed content.
“We’re extremely excited about launching our new brand at the same time as our new website,” said TASB Executive Director Dan Troxell. “With a milestone as significant as our 75th anniversary, it seemed an especially fitting time to unveil these major innovations. We are very proud that since 1949, we have been of service to our members, and we look forward to our new brand and website carrying us forward as we continue to strengthen TASB for decades to come.”
The new tasb.org marks the latest investment in the Association’s digital infrastructure. Intensive planning and design began in 2021 and has already resulted in new sites for TASB’s affiliated entities, such as the TASB Risk Management Fund and TASB Benefits Cooperative.
“You'll notice that tasb.org has a similar look and feel, so navigating the new site may feel familiar to some members,” Troxell said. “We're also excited to unveil a brand-new website for those members of TASB Community Colleges. The needs of our Texas higher education organizations are unique, so we've created a distinct website that makes it easy to find those specific services, including legal and policy expertise.”
Troxell thanked the TASB Board of Directors — made up of 40 elected school board trustees from across the state — for providing the vision to reimagine the TASB family of websites, while also updating the brand.
“We knew we wanted the Association’s 75th anniversary to be really special and improving the member experience is the best way to show our commitment to TASB’s long history of providing innovative solutions and services,” Troxell said. “This work was only possible by leveraging the expertise of our TASB Board of Directors, which ensures all of our work aligns with member values, needs, and priorities.”
Throughout the year, TASB will be sharing key moments of its 75-year history through regular features in its award-winning Texas Lone Star magazine, published 10 times a year and mailed to all TASB members. In addition, visitors to tasb.org will also find an interactive timeline that highlights key moments across the decades.
“We have a lot to celebrate this year and the new brand and website are just the beginning,” Rodriguez said. “But even with all these changes, TASB’s commitment to our members and to our shared goal of strengthening public education remains as steadfast as ever.”
TASB is a nonprofit organization established in 1949 to serve local Texas school boards. School board members are the largest group of publicly elected officials in the state. The districts they represent serve more than 5.4 million public school students.