Indeed recently announced it will transition from a pay-per-click model to a pay-per-started-application and pay-per-application model with the intent of getting employers closer to the hire.
The upcoming pricing model change is scheduled to fully launch in 2023 after previously being rolled out on a lesser scale to smaller employers. The launch will include new features that speed up hiring while improving the candidate experience.
Currently, employers who post jobs to Indeed pay each time a candidate selects a job ad. Beginning in 2023, employers will pay only when a candidate starts or submits an application. The advantage for employers is that it eliminates paying when someone simply views the posting and doesn’t apply.
Key takeaways from an in-depth overview by the Society for Human Resource Management (SHRM) include:
- The pay-per-application option is for jobs posted directly on Indeed.
- The pay-per-started-application is mostly applicable to jobs indexed by Indeed from the internet.
- Pay-per-click pricing will no longer be available post-completion.
- Indeed is moving from a strictly search mode to a recommendation experience.
For more information on the pricing model change, check out Indeed’s pricing FAQs.
Keith McLemore is an HR and compensation consultant at TASB HR Services. Send Keith an email at firstname.lastname@example.org.
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