April 13

7:30-8:30 a.m.

8:30-9 a.m.
Welcome and Announcements

9-10:30 a.m.
General Session—Meeting issues, policies, and questions
What are the different types of board meetings, and who can call them? Who can request an agenda item, and who prepares the agenda? When is public comment required, and what must be recorded in the minutes? Join a TASB Legal Services attorney to learn the answer to these questions and to discuss meeting preparation under the Open Meetings Act and local policy. Bring your burning questions!

10:45 a.m. to noon
General Session—Optics Matter: Ensuring Your District’s Public Perception Is Reflective of Its Good Work
Gone are the days when good work alone ensured a strong reputation. In today’s environment, trustees and superintendents need to have a long-game strategy for building and managing their district’s reputation and brand. This concerted work must include strategies and tactics from the fields of public relations and reputation management, respectively. It must also focus on processes, practices, and messaging that ensure your district is viewed as parent and community friendly. Come learn some tried-and-true tips for strengthening your district’s reputation and brand. Doing so will not only protect your district from PR storms, but it will also free up time for your Team of Eight to focus more intently on what’s really important — student success.

Noon-1:15 p.m.

1:15-2:15 p.m.
2:30-3:30 p.m.

3:45-4:45 p.m.
Breakout Sessions (Most sessions repeat.)

Service Record Management
Maintaining service records and determining creditable service creates challenges for HR departments. The Commissioner’s Rules on Creditable Service dictate how to determine an individual’s years of experience. This session will provide guidance on evaluating an individual’s creditable service, identifying best practices for maintaining service records (FIN-115), and recording state sick and personal leave. Common scenarios will be discussed to better understand application of the commissioner’s rules. 

Navigate the New and Improved Policy OnlineTM 
Join a TASB Policy Service consultant and a TASB Policy Service business analyst for hands-on experience learning about our updated Policy Online and quick, easy strategies for managing TASB policy updates. You will get an overview of the new Policy Online features; learn to work with update materials, including available electronic resources; and have the opportunity to ask key questions about local manual updates. Both new and experienced administrative professionals will come away with a great plan for managing TASB policy updates—from review of the materials in the board packet through the adoption process and beyond. Bring your laptop to take full advantage of this hands-on training.

How to Effectively (and Legally) Advocate for Public Education
As a board member, one of your responsibilities is to be an advocate for public education and your district’s needs, both locally and at the state level. This means engaging with lawmakers, community members, and district partners, while avoiding the legal pitfalls of campaigning, electioneering, and political advertising. Learn the do’s and don’t of being an effective public education advocate.

Successfully Working with Challenging Individuals 
School board members and administrators deal with all kinds of people. Unfortunately, sometimes those people can be difficult. In this interactive session, you will learn some quick strategies to understand and work with challenging people.

The 4-1-1 on Training Requirements for School Boards
School board training requirements can be complex, making your job of keeping track of them for your trustees quite demanding. Come learn some tips and tools to help them check the necessary boxes while also guiding them to meaningful learning opportunities. If you’ve got questions, we’ve got the 4-1-1.

5-6:30 p.m.
Networking activity, TASB

April 14

7:30-8:30 a.m.

8:30-8:45 a.m.

8:45-10 a.m.
General Session—Mastering Customer C.A.R.E. Beyond the Smile
Exceptional customer experience begins with C.A.R.E.—Communication, Appearance, Response and Evaluation. Quality customer service is intentional with real skills beyond the smile. It is not about adding to responsibilities but developing skills to be more successful at what you are already handling. Improve your knowledge of understanding how customer service affects the bottom-line, customer touchpoints and mapping the customer journey, using buffer phrases for better interactions, and exploring the opportunities in service recovery.  Customer C.A.R.E. can build great brand ambassadors to impact positive relationships, improve brand loyalty and help create a culture of service.

10:15-11:30 a.m.
General Session—Superintendent Panel: What You Wish You Could Ask Your Boss
What questions do you have about your work for the superintendent, but you know you will never ask? Attendees will have a chance to hear from a panel of seasoned superintendents. Take the chance to ask them questions, hear their candid answers, and gain insight on successful work relationships with your boss, other administration staff, and your board.

11:30 a.m.
Special drawing