Ethical Campaigning

Once you have made a decision to run for the school board, follow these general practices to ensure you conduct your campaign ethically

• Focus attention on issues and avoid attacking or finding fault in individuals—either opponents or district employees.
• Prepare for campaigning by becoming familiar with the issues in your district.
• Be sure facts used in your campaign are accurate.
• Keep your focus on what you would like to see happen in your district.
• Avoid making promises that you as an individual cannot keep without board support.

These practices will not only demonstrate your leadership to the community, but will also help you establish a positive foundation for working with other school board members and administrators if you do get elected to serve. After all, since school board members have authority only as a corporate body, not as individuals, this cooperation is essential to accomplish any positive results for your district.