Ethical Campaigning

Once you have made a decision to run for the school board, remember to be careful to conduct your campaign ethically. For example, focus attention on issues and avoid attacking or finding fault in individuals—either opponents or district employees.

Prepare for campaigning by becoming familiar with the issues in your district. Be sure facts used in your campaign are accurate. Keep your focus on what you would like to see happen in your district, and avoid making promises that you as an individual cannot keep without board support.

These practices will not only demonstrate your leadership to the community, but will help you to establish a positive foundation for working with other school board members and administrators if you do get elected to serve. After all, since school board members have authority only as a body corporate, not as individuals, this cooperation is essential to accomplish any positive results for your district.