Build Support for Schools

Use the following articles from CommLINK to get inspired to recognize or promote your own district's successes.

General district communications

Aldine ISD’s Collaborative Monitoring and Intervention Model

The Texas Education Agency highlighed Aldine ISD's efforts in its Best Practices Clearinghouse (BPC), noting that it "provides a wealth of information aligned with a recent request to the BPC for information on cross program and intra-departmental collaboration at the district level." Read more.

Communicating in a New Education Paradigm

Dissemination no longer wins the day. We can't simply shoot out a press release and assume that it will be read and it will be acted on. We must continually provide fresh content on the issues important to us, demonstrating relevance to the larger discussion and real impact on real people. Read more.

Communication Tips for School Leaders

Student and school success depend on outstanding communication by everyone in a school system, from frontline employees, such as school secretaries, to teachers, principals, top administrators, and others. Read more. 

Public Relations for District Staff

The communications professional and superintendent aren't the only ones who speak with the community. Getting staff on board can be as simple as giving them a few pointers. Read more.

School Districts Sell Trust

School district administrations have many choices to make on a daily basis with far-reaching implications. As a communications and PR professional for a suburban school district, I have seen firsthand the oftentimes arduous process these decisions go through, and ultimately they come down to the community of parents, students, staff, and public. Read more.

Texas Education Agency's Best Practices Clearinghouse

This clearinghouse "supports schools in meeting the educational needs of all students by providing a means for schools to share information about evidence-based best practices." 

Community partnerships and family resource centers

Best Practice: Family Resource Centers

Austin ISD and community partners are working to improve student achievement by stabilizing families with five new Family Resource Centers at high-needs schools.  Read more.

Community Partnerships: Think Outside of the Box series

Schools have always struggled without adequate resources and adequate staff. Partnerships are a wonderful way to increase both of these by using the stakeholders in your community. Some districts have succeeded in garnering a great deal of financial help and extra manpower through partnerships. Read part one and part two. 

Seven Ways to Improve Community Partnerships

It is hard work to keep the community involved in your school, but the effort pays off. Following are some tips to improve your relationships with partners. Read more.

Social media

Best Practice: District Encourages Connection through Facebook, Twitter

Cypress-Fairbanks ISD is providing new ways for the community to stay connected to the district through the social media outlets Facebook and Twitter. Read more.

Facebook Fan Page Rules for a School District

These rules were posted on the district's Facebook fan page as a 'Note' to help set the rules and community expectations for the fan page usage. Read more.

Keep Your District Blog Fresh

There are dozens of types of blog posts you can write. Here are a few to consider. Read more.